Information on the Google Penguin 4 Update
You must also know that Google has now launched a Penguin Update in order to catch the sites that are deemed to spam the search results, particularly that are doing so through buying links or through getting them by the link networks that are created for boosting the Google rankings. When a new Penguin Update is released, sites that have taken action to get rid of the bad links or to eliminate the spam may have rankings. New sites not caught in the past might get trapped in Penguin. The false positive sites which were caught by mistake, can escape.
Penguin 4 was announced and such can be an excellent thing for the legitimate SEO companies. The algorithm of this devalues the links instead of punishing the sites. Penguin is baked in Google’s core algorithm and this updates real time. Also, the feasibility of the negative SEO is diminished. You must know that the new Penguin is a lot more granular. The new updated pushes the SEO much closer to real marketing. This is quite a relief with a lot of sites that waited for over 2 years.
When your site got affected by Penguin, then the whole site was demoted in search and there is no clear explanation or no instruction as to how to be able to recover. Because of the strictness of the Penguin, mixed with the misinformation which surrounds the algorithm, which created a negative environment and such a antagonistic relationship with Google and the owners of the business.
You must know that Google may avoid spam from getting the results manipulated but site owners now don’t have to live in fear of the crippling penalty from Google and also such questionable recovery. Manual actions are still there but these are made by discerning people who are much better at knowing the intent behind the links. The manual penalties are actually a lot easier to know in the recovery as well as the application.
With the Google Penguin 4 update, there is real time updating. Through such change, the Penguin’s data is certainly refreshed in real time and because of this the changes will be visible in a much faster way. This will be evident after the reindexing and the recrawling of the page. Due to the move to Penguin 4, Google can evaluate the links more quickly.
What this means is that you don’t have to utilize Penguin refreshers or you don’t need to recover updates. As a matter of fact, Google really stated in their announcement which they won’t comment on the future refreshes. Such is a great news and should relieve more fear, misinformation and uncertainty that surrounds the Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.